RECOMMENDATIONS
Customer reviews.
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“To me, it’s a piece of jewelry that holds a special place in my heart, which I had created through a very special process.”
Mads Adam tuned into me and my soul. Based on what he saw and sensed, he created a beautiful and divine piece of jewelry that I carry with me always. I am
I’m used to wearing jewelry as symbols of beauty, but this ring has taken wearing jewelry to a whole new level. In fact, it’s a symbol of who I am and what’s always important to remember.
“It reminds me of who I am.”
— Lucy Vittrup
“The most beautiful jewelry and fantastic instructions.
"The most beautiful jewelry, designed with care, and always a smile, clear explanations, and helpful service—so our wedding rings, morning gifts, and a few other items turned out ABSOLUTELY perfect...!"
— Pia Allerslev
“The Jewelry Magician.
Mads Heindorf has a truly unique ability to capture the magic of precious metals and gemstones; his designs have a distinct aesthetic signature, and at the same time, he is able to create absolutely stunning one-of-a-kind pieces based on each individual’s wishes and taste.”
— Bibi Deva Sabbrin
“It has been a joy and a pleasure to participate in the workshop at Mads Heindorf. A day full of new experiences... learning about jewelry and the creative process. Creating jewelry… how? Modeling… I’d love to come back! Mads Heindorf and his staff are deeply professional and welcoming—and I felt so welcome!
I’d also like to mention that Mads Heindorf once created a ring for me, a one-of-a-kind piece that I wear every day with joy!! That ring has definitely made me curious—and deeply interested in the craftsmanship, the ideas, and the process behind jewelry. Respect!!!”
— Inge Delfs
“Stepping into Mads Heindorf’s shop on Gothersgade is like stepping into another universe! A magical universe filled with unique jewelry, presented in such a beautiful and vibrant way. There’s no doubt at all that Mads creates jewelry with soul. These are unique pieces, each with its own unique story. Mads has a truly special ability to ‘see and feel’ the kind of person—or people—he’s designing a new piece of jewelry for. If you truly want a very special and personal piece of jewelry—perhaps incorporating some of your family heirlooms—then I can only recommend that you do yourself the favor of scheduling a meeting with Mads. I never tire of visiting the store and chatting with Mads and his highly competent and welcoming staff. Thank you for your unique jewelry, Mads Heindorf. I’m already looking forward to my next piece.”
— Anne Mejding
“Mads is more than just a goldsmith.
Here, everything has a story. A meaning. It extends far beyond the ordinary, out into the universe.
His world radiates excitement, drama, mystery, strength, authenticity, and love. The experience is all-encompassing and evokes a sense of eternity. It is a beautiful experience reminiscent of a yoga class—a blissful feeling of selfless love. Mads has a truly special gift.
"You'll shine just like his jewelry. It's the wearer's personality that comes through in his art. You can see and feel it in the jewelry and in the person wearing it. It's as if the jewelry has a soul."
— Gill
“Mads is a highly skilled goldsmith who’s always up for anything and full of great ideas. With his wonderfully calm demeanor, he’s always a pleasure to visit, and you always feel welcome.”
— Rikke Erbs
“It all started with a moon-shaped piece of jewelry over 10 years ago, and one beautiful piece followed another—it was like a fairy tale! Some of the pieces are Mads Adams’ own designs, while others were created collaboratively, always with great empathy and enthusiasm. It has always been a treat to visit the store—something you genuinely look forward to. It’s a pleasure to do business with someone who is both highly skilled and has such a wonderful personality.”
— Inge Stein
“Mads helped me design a set of rings for our engagement and wedding.
I was on a tight budget, but with Mads’ help, we worked together to create a design that was absolutely perfect within my budget and in record time!
Mads was extremely helpful and made designing the ring a breeze!
My wife and I look at our rings every day, and they are absolutely perfect!
THANK YOU!!”
— Rasmus Bjørn Rosager
“Adam has made a beautiful piece of jewelry for me, exactly the way I wanted it. The piece embraces old gold with roots in the past, extending into the present and future with symbols and meanings that make me wear it with joy.
Adam is a truly skilled craftsman, and on top of that, empathetic and understanding—thumbs up from me!”
— Birit Buhr
“The best place in Denmark. Great service and the most beautiful jewelry—THANK YOU!”
— Manu Sareen
“The jewelry Mads Adam creates is absolutely stunning and unique. And the service at his lovely shop on Gothersgade is incredibly friendly. All in all, visiting the shop is a wonderful experience.”
— Hanne Adler Olsen
“Indescribable joy and gratitude :)
Mads Adam Heindorf crafted our custom wedding rings from scratch.
With passion, dedication, and exceptional craftsmanship, he created two indescribably beautiful rings that are uniquely ours.
The warmth and kindness of the people who greet you every time you step into the small shop is an experience in itself.
If you’re a couple looking to settle for less, think again… at Mads Heindorf, a small piece of personal art is created that will remind you every day of a magical and enchanted day.
My husband already knows where to go for my birthday and July
Thank you for everything, Mads!”
— Mynte Lagoni Shamani
“Originality and soul expressed through sublime craftsmanship.”
I have the pleasure of both wearing Mads Heindorf’s jewelry and working with him.
The quality of his craftsmanship, his highly professional approach to dealing with customers, and his exceptionally pleasant and gentle nature are the reasons I keep coming back to him time and again.
He has now become a regular partner and supplier when my own business requires exceptional goldsmithing for my international clients, who express great admiration for his craftsmanship.
Buying a piece of jewelry is a very personal matter, and you’re not just buying the piece itself. You also take a piece of the artist’s soul with you.
I am proud to wear a piece of Mads Heindorf’s soul every day.
My deepest respect and warmest recommendation“
— Thomas Bickham
“A fantastic and very exciting collaboration.”
I can only give my warmest recommendations for working with Mads Heindorf.
From start to finish, he is: engaged, open to both fun and serious, exciting collaboration. He is creative, inspiring, and an incredibly warm and wonderful person to work with.
I always felt welcome, and he responded to my ideas for my jewelry with his professional experience and helpful feedback.
I’m very excited and really looking forward to our next collaboration.”
— Mie Kronholm
“For me, it was a miracle that Mads Adam agreed to create the jewelry I’d long dreamed of having made. Right from the start of our collaboration, I feel like we’ve been on the same wavelength. It’s amazing to see your ideas come to life exactly as you envisioned them through another person’s hands. I’ve been so thrilled, happy, and moved every time Mads Adam has shown me the finished result of a new piece of jewelry he’s created.”
Thank you so much for your great collaboration, dear Mads Adam. I look forward to you “bringing to life” more of my ideas in the future.
— Gaz Zaa
“I was pleasantly surprised when I got an email saying I’d won a word bracelet—I never win anything.”
I’ve actually wanted this bracelet in particular for a long time. It’s an incredibly beautiful piece of craftsmanship that also helps raise awareness about the sometimes enormous challenges of living with dyslexia.
"Meeting Mads Adam made winning this beautiful bracelet an even more special experience, as the bracelet was designed specifically for me and is therefore completely unique and one-of-a-kind. Mads Adam is passionate about his craft, celebrates individuality, and personalizes each piece of jewelry—by repurposing your old gold—which makes him a true alchemist."
— Helle
“
I had a unique bracelet made as a gift for someone very special. I always knew that goldsmith Mads Heindorf was the one for the job, as I’ve long been fascinated by his beautiful and distinctive jewelry.
Mads is kreativ, talented, and meticulous. He is a very warm and kind person.
Mads has a beautiful shop that's definitely worth a visit.
I highly recommend Mads Heindorf Jewellery!
— Aasemisja
Encountering Adam Mads Heindorf’s enchanting world of jewelry is like stepping into an aesthetic symphony, where every note, every nuance, is carefully tuned to compose a masterpiece of beautiful jewelry. My interest in jewelry—which goes beyond simply being an accessory to match the day’s outfit—was transformed into a deeper fascination when I first encountered Adam’s exceptional creations. His skills as a jewelry artist are not merely a profession; they are an exploration of the depths of creativity.
In his works, Adam manages to weave together elements such as gemstones—including the unique green emerald and diamond—with gold and oxidized silver in a way that not only creates a harmonious blend but almost a visual symphony. The gold, silver, and diamond on my necklace catch the light in a way that makes it look as though the jewelry is dancing around my neck. A dance between soft gold forms that meet with rugged silver lines and a sparkling green emerald. The jewelry’s elegant presence on the neck can almost be described as hypnotic.
— Louise